Digital Signage
Design, implementation and optimisation of digital signage ecosystems, from a single site to a multi-location network, covering content strategy, CMS and hardware selection, and remote management.
Digital Signage · Interactive · LED · IoT
Technology that delivers, not just displays.
Xcler8 provides strategic and technical consultancy across digital signage, interactive solutions, LED display systems and IoT infrastructure, backed by two decades of international experience.
Martijn Bakker
Founder & Principal Consultant
The Xcler8 approach
Four practices, one joined-up approach
Xcler8 exists to accelerate connected display and IoT projects, and to take the guesswork out of them. From single-site rollouts to multi-location networks, that means strategy, specification, vendor selection, integration and ongoing optimisation, so the technology serves the business outcome rather than the other way round.
Interactive Solutions
End-to-end project support for interactive installations including self-service kiosks, touchscreens and wayfinding, covering content strategy, hardware selection and systems integration.
LED Display Systems
Specification and design of indoor and outdoor LED display systems, balancing visual performance, cost-efficiency and technical feasibility, from pixel pitch and viewing distance through to structure and serviceability.
IoT Infrastructure
Consultancy for connected environments with a focus on scalable infrastructure, device interoperability and data visibility, turning a site or estate into something you can actually measure and manage.
About Xcler8
Independent advice, grounded in delivery
I founded Xcler8 to share my experience in this industry with businesses who are staring in the dark. I am supported by former colleagues based in London, Silicon Valley and Dubai who can assist regionally.
My experience draws on twenty years of international exposure across digital signage software, hardware, networks and other integrated solutions.
Most signage, interactive and IoT projects don't fail on the technology. They fail on the planning, the integration, and the support model that comes after go-live. That's where we fit in, and where the name comes from. Most of the delay in these projects is indecision, not installation.
We're vendor-independent, which means the recommendation you get is the one that fits your environment, your budget and your team.
- Vendor-independent recommendations
- Bridging commercial and technical objectives
- Vendor selection, procurement and system architecture
- Thought leadership, training and market analysis
- Designed to scale from pilot to full deployment
20 years
International experience with a range of digital signage solutions and integrations.
5 continents
Projects delivered across Europe, Middle East, Africa, North America and Oceania.
Vendor-neutral
No reseller agreements steering the recommendation.
End-to-end
Business case and design through to rollout and ongoing optimisation.
Track record
Two decades in the industry
Product management, solution engineering and commercial leadership across some of the best-known names in professional display and digital signage.
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Founder & Principal ConsultantXcler8Present · Auckland
Strategic consultancy in digital signage, interactive solutions, LED display systems and IoT infrastructure, delivering tailored solutions.
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Sales & Marketing DirectorFingermark Digital Technologies2015 - 2016 · Auckland
Global sales and marketing for a product range spanning indoor/outdoor digital signage and interactive kiosks.
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Director of Sales & MarketingLimited Space Solutions2014 - 2015 · London
Headed the technical arm of Limited Space Media Group. Shopping mall and visitor attraction screen networks across the UK.
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Sales & Marketing ManagerDISE Digital Signage2012 - 2013 · Basingstoke
Global sales and marketing across the UK, Europe, Middle East, Africa, Canada and New Zealand. Managing the reseller network.
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Product Manager, Digital Signage (Europe)Sony Professional · B2B Solutions2009 - 2012 · Basingstoke
Product management for Sony's digital signage portfolio, managing a partner network of AV resellers.
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Solutions EngineerSony Professional · Retail, Transport & Venues2007 - 2009 · Badhoevedorp
Stadium and retail network deployments: digital signage, AV, IPTV, LED, CCTV.
Selected project experience
Stadium
- Telenor Arena
- SC Bern
- Arsenal Emirates
- Amsterdam ArenA
- Ellis Park
Retail
- La Poste
- Oslo Airport
- Electrolux
- KPN
- NZ Post
- GoRentals
- Westfield
QSR
- KFC
- Hungry Jacks
- Tank
Let's accelerate your project
Whether it's a single interactive display, an LED installation or a connected estate across multiple sites, I'm happy to have an initial conversation with no obligation.
Email me